Craig Robinson is Executive Vice President and Chief Diversity Officer for NBCUniversal. Robinson is responsible for defining and building a corporate culture that values diversity of backgrounds, talent, experiences and ideas across the company’s portfolio. Robinson was named to his position in August 2011, having previously served from 2008 as President and GM of KNBC-TV, the NBC Owned Station in Los Angeles where he oversaw all aspects of the television station including news, sales and community relations. Previous roles include President and GM of WCMH-TV, the NBC affiliate in Columbus, Ohio; and VP of Sales for WRC-TV, NBC’s Owned Station in Washington, DC. Raised in the Echo Park district of Los Angeles, Robinson’s interest in public service was sparked at an early age by his parents. His Chinese-American mother retired after a long career in public service, much of it in support of low-income families through the Aid to Families with Dependent Children program. Robinson’s father was one of the first African-American consultants for the Fair Employment Practices Commission where he investigated allegations of racial, gender and age discrimination in housing and employment. Race, equality and civil rights were frequent topics at the Robinson dinner table and those discussions continue to inform and drive his commitment to diversity and inclusion today.